To win long term you need to invest in the human
Image credit: Arty Semenov
Artyom Semenov
Making design change irresistible
Intended audience: design leaders working on increasing design maturity of their organisation and struggling to gain traction. In this article I’m reflecting on the last decade of building design capability and why we still struggle to “get a seat at…
Why we need agonistic design
Over Christmas I finally put words to it: I’m not frustrated with design as a craft, I’m frustrated with what our industry keeps rewarding. The incessant need to justify our existence. The chronic underfunding. The endless discourse about personas vs.…
ROI of Human Centred AI
Disclaimer: Human-centred AI is a huge field that combines ethics, sutainable development, technology, some pretty advanced computer science, and more. We’ll be talking about the design side of things. AI was used to conduct research for this piece and find…
What A2UI means for designers
Featured image source: Shawn Kassian, Tomb Crypt, Artstation. Disclaimer: You know I’m a D&D nerd. This will be written with a D&D nerd’s perspective. This is done on purpose, because this is how I think about this. Also, this article…
Education personalisation
Note: I’m unable to share original designs for this project due to client confidentiality. Situation A national higher education admissions platform provider’s ambition is to leverage data and AI to help students decide on a course they will study. Legacy…
A B2B Provider Portal
Note: I’m unable to share original designs for this project due to client confidentiality. Situation A global healthcare client had the requirement to design and launch a rebate portal quickly. The portal’s functionality was simple: providers upload sales data each…
What is Human Centred AI?
tl;dr: Human centred AI (or HCAI) is a paradigm, similar to human centred design, that contains methods, tools, and principles to ensure AI is designed with humans at its heart, that it’s usable, accessible, safe, and trustworthy. It’s aimed to…
Future of service experience
Situation Deloitte launched an ambitious new campaign in collaboration with Salesforce to reimagine the future of customer service, supported by agentic AI. The centrepiece of the campaign was an immersive 360 experience, as well as a stand at Salesforce World…
Benchmarking AI usability
I’ve been working on something fun that I want to share with the design community. A ‘quick and dirty’ usability score for AI I’m calling the AI Experience Score (AES)—not to be confused with the Advanced Encryption Standard, the name…