I use design to bridge the gap between technology, strategy, and human behaviour to build better futures.

A BAFTA-nominated designer, I specialise in helping organisations navigate uncertainty of emerging technology, societal change, and economic trends. Using a wide range of design approaches—including design research, illustration, sketching, prototyping, film-making, photography, and more—to turn early concepts into testable realities, shift from tactical delivery to systemic strategy, and develop actionable, long-term roadmaps to sustainable, equitable, inclusive futures.

Over the last decade I’ve worked with UK’s most influential organisations to turn ideas and ambiguity into testable hypotheses and actionable strategies. I’ve led teams through digital transformations, developed products and services from zero to launch, set up design capabilities, and ran speculative design projects to imagine what future might look like.

As a leader with deep research expertise, a solid grasp of technology, and a strong awareness of business needs, I often collaborate across disciplines, with designers, researchers, strategists, data scientists, engineers, marketers, and business leaders to turn early stage concepts and ideas into viable futures.

Equally as happy to lead a team or work independently, I’m known for my creativity, passion, imagination, setting a clear vision and an empathetic, human approach to work.

Design ○ Research ○ Leadership

Design

Design is everything, from the words you’re reading to the building you’re in right now. I work across mediums to solve design problems.

Research

I am passionate about what humans do, feel, and think. I use mixed method research to turn ambiguity into actionable business outcomes.

Leadership

I’m an empathetic leader, often praised by my ability to set a clear vision and scale high performing, resilient teams.