Hi, I’m Arty!
I’m a BAFTA nominated interdisciplinary designer and my mission is to make the world a more accessible and usable place with design and design thinking. I’ve led design teams to build public services, set up research functions from scratch, and created successful products from zero to launch. In my spare time I’m an adventurer, photographer, storyteller, illustrator, graphic designer, and dabble in front end development. My current obsession is macro photography and finding beauty in small things.
Work
What I do
Service Design
By understanding systems, touch points, and people across contexts and departments, I help clients build services that work for everyone.
Websites and Apps
I design usable, accessible, elegant digital products that align user needs with business goals from the initial wireframe to the final developer handover.
User Research
I conduct robust, transparent, and ethical mixed-methods research to understand user needs at scale, evaluate solutions and empower teams to make confident, human-centred decisions.
Graphic Design
I blend creativity and precision to craft visuals identities, logos, communications, and brand assets that tell a story and express their purpose at a glance.
Immersive Experiences
A natural storyteller and tinkerer, I create beautiful immersive experiences that seamlessly blend digital and physical, and take people on a journey.
Digital Illustration
A trained digital illustrator, I’ve created visuals for video games, tabletop RPGs, and brands. I create illustrations that bring brands, stories, and concept to life.
Photography
I’m obsessed with texture, colour, and the infinite variety of nature, and have an excellent eye for composition. I help clients tell visual stories with depth and emotion.
Training
I inspire teams to build better products. I regularly run training on GDS Service Standard, Human-Centred AI, Design Thinking, and Usability Benchmarking, among other topics.
Don’t take my word for it!
Oh my gosh, what value didn’t you add? You came to us as a lead when we desperately needed an injection of new life, new ideas, and refreshed approaches, and you certainly brought that. I know the whole team benefited from your experience and vigour.
Head of Research, Public Sector Client
I consider Arty to be one of the most enjoyable people I’ve worked with at Deloitte: always passionate, interesting, articulate, intelligent, funny, considerate, and empathic. He was the motor at the hear of the [Future of Service] experience: driving forward the research and then the design.
Associate Director, Deloitte Digital
