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To win long term you need to invest in the human
Image credit: Arty Semenov
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Making design change irresistible
Intended audience: design leaders working on increasing design maturity of their organisation and struggling to gain traction. In this article I’m reflecting on the last decade of building design capability and why we still struggle to “get a seat at a table.” The theme of increasing design maturity has been following me around my entire career. From the very first UX project all I…
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Why we need agonistic design
Over Christmas I finally put words to it: I’m not frustrated with design as a craft, I’m frustrated with what our industry keeps rewarding. The incessant need to justify our existence. The chronic underfunding. The endless discourse about personas vs. archetypes. The constant stream of “UI best practice” posts on Medium, as if the world’s biggest problems are waiting for the right UI checklist.…