What is Human Centred AI?
tl;dr: Human centred AI (or HCAI) is a paradigm, similar to human centred design, that contains methods, tools, and principles to ensure AI is designed with humans at its heart, that it’s usable, accessible, safe, and trustworthy. It’s aimed to give designers, researchers, technologists, developers, entrepreneurs a framework to achieve…
Benchmarking AI usability
I’ve been working on something fun that I want to share with the design community. A ‘quick and dirty’ usability score for AI I’m calling the AI Experience Score (AES)—not to be confused with the Advanced Encryption Standard, the name is still WIP—inspired by System Usability Scale and all the…
On synthetic users
Can we talk about synthetic users? We, experience designers (or researchers; HCD is a big umbrella), all know they’re a bad idea… but why? And how do we convince our business colleagues without sounding like the whole field is in the “AI is gonna take our jobs” panic? While slighly…
Knowledge management in the era of AI
I’ve been thinking about this over the weekend. We spent the last two years feverishly trying out approaches to make research analysis easier for ourselves. First we tried simply dropping in all our interview transcripts into the chat and let it analyse it. When that didn’t work, and honestly resulted…
Design? Research? Problem solving.
About 10 years ago I went on IDEO’s human-centred design course. It was free, it was easy to grasp, and it gave us the tools we needed to design great products. It’s still around, you can check it out here. At the start of the course we learned about the…
On empathy in customer service
We did some research recently. We asked participants to recount a particularly frustrating experience with customer service. Almost every single one said, “I felt like they didn’t listen.” and something in the vein of, “I need to know that they got my back, that they understand.” Isn’t it quite profound?…
How does AI actually impact our daily lives?
If we take away the incessant torrent of AI news, articles, panicked Reddit posts, trashy Tik Tok videos, and other slosh. What’s left? How do you actually use AI in your day to day? Let’s start with a proud sample of one — me! Last month I used AI to…






