Tag AI

ROI of Human Centred AI

a data visualisation showing multiple streams of data coallescing into an organised whole

Disclaimer: Human-centred AI is a huge field that combines ethics, sutainable development, technology, some pretty advanced computer science, and more. We’ll be talking about the design side of things. AI was used to conduct research for this piece and find…

Education personalisation

Note: I’m unable to share original designs for this project due to client confidentiality. Situation A national higher education admissions platform provider’s ambition is to leverage data and AI to help students decide on a course they will study. Legacy…

A B2B Provider Portal

Note: I’m unable to share original designs for this project due to client confidentiality. Situation A global healthcare client had the requirement to design and launch a rebate portal quickly. The portal’s functionality was simple: providers upload sales data each…

What is Human Centred AI?

tl;dr: Human centred AI (or HCAI) is a paradigm, similar to human centred design, that contains methods, tools, and principles to ensure AI is designed with humans at its heart, that it’s usable, accessible, safe, and trustworthy. It’s aimed to…

On synthetic users

Can we talk about synthetic users? We, experience designers (or researchers; HCD is a big umbrella), all know they’re a bad idea… but why? And how do we convince our business colleagues without sounding like the whole field is in…

Knowledge management in the era of AI

I’ve been thinking about this over the weekend. We spent the last two years feverishly trying out approaches to make research analysis easier for ourselves. First we tried simply dropping in all our interview transcripts into the chat and let…

On empathy in customer service

We did some research recently. We asked participants to recount a particularly frustrating experience with customer service. Almost every single one said, “I felt like they didn’t listen.” and something in the vein of, “I need to know that they…