I’m at my best at the intersection of deep design theory and multi-disciplinary practice. This means that I don’t necessary seek consensus, I create spaces where multiple ways of being can coexist and diverse voices heard. My approach is intentionally agonistic, I create spaces for contestation where complex ideas can be challenged and refined. I collaborate, co-create, and facilitate innovation and strive in ambiguity.

My toolkit is as diverse as the problems I solve. I am a researcher, storyteller, and creator. Whether running complex mixed-method research programmes to uncover behavioural insight, or putting together a Figma prototype for a new service, or heading up capability building at a public sector department, I use whichever tool, framework, or discipline I need to solve the problem.

December 21, 2025
Experience Design

Education personalisation

Note: I’m unable to share original designs for this project due to client confidentiality. Situation A national higher education admissions…

December 21, 2025
Experience Design

A B2B Provider Portal

Note: I’m unable to share original designs for this project due to client confidentiality. Situation A global healthcare client had…

October 5, 2025
Experience Design

Future of service experience

Situation Deloitte launched an ambitious new campaign in collaboration with Salesforce to reimagine the future of customer service, supported by…

October 4, 2024
Research

A discovery in healthcare

We worked with the UK Health Security Agency to identify opportunities to improve the Measles Surveillance Pathway. Navigating internal politics…

August 15, 2024
Research

Marine Licensing Discovery

Situation A government department’s ambition was to transform its marine licensing service. The complexity of the process, ministerial oversight, and…

November 15, 2023
Research

Central Government Alpha

Situation The client was amidst a complex digital transformation programme. The ambition was to digitise and modernise by automating manual…