I’m at my best at the intersection of deep design theory and multi-disciplinary practice. This means that I don’t necessary seek consensus, I create spaces where multiple ways of being can coexist and diverse voices heard. My approach is intentionally agonistic, I create spaces for contestation where complex ideas can be challenged and refined. I collaborate, co-create, and facilitate innovation and strive in ambiguity.
My toolkit is as diverse as the problems I solve. I am a researcher, storyteller, and creator. Whether running complex mixed-method research programmes to uncover behavioural insight, or putting together a Figma prototype for a new service, or heading up capability building at a public sector department, I use whichever tool, framework, or discipline I need to solve the problem.
Education personalisation
Note: I’m unable to share original designs for this project due to client confidentiality. Situation A national higher education admissions…
A B2B Provider Portal
Note: I’m unable to share original designs for this project due to client confidentiality. Situation A global healthcare client had…
Future of service experience
Situation Deloitte launched an ambitious new campaign in collaboration with Salesforce to reimagine the future of customer service, supported by…
A discovery in healthcare
We worked with the UK Health Security Agency to identify opportunities to improve the Measles Surveillance Pathway. Navigating internal politics…
Marine Licensing Discovery
Situation A government department’s ambition was to transform its marine licensing service. The complexity of the process, ministerial oversight, and…
Central Government Alpha
Situation The client was amidst a complex digital transformation programme. The ambition was to digitise and modernise by automating manual…