Future of service experience

Situation

Deloitte launched an ambitious new campaign in collaboration with Salesforce to reimagine the future of customer service, supported by agentic AI. The centrepiece of the campaign was an immersive 360 experience, as well as a stand at Salesforce World Tour 2025 and various pieces of collateral.

Approach

Affinity mapping and thematic analysis of our research

I acted as a production lead for the campaign, working directly with the sponsoring partner and stakeholders from Agentforce and wider Deloitte. To re-imagine the future of service we:

  • Conducted in-person research with a 360 video camera to immerse our clients into the participants’ contexts.
  • Designed, animated, voiced, and composited prototypes in Figma and DaVinci Resolve.
  • Designed and printed the Salesforce World Tour conference stand.
  • Designed an immersive 360 experience in Figma using videos, prototypes, and professional voice overs.

Outcomes

We produced the immersive experience and print ready panel designs for Salesforce World Tour. Beyond glowing qualitative comments from clients and leads, we built a solid pipeline resulting in 400% ROI.

Conducting research with a 360 camera allows us to immerse the viewer into the participant’s context and build empathy
Salesforce World Tour booth from concept to final execution

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