Category Writing

What is Human Centred AI?

tl;dr: Human centred AI (or HCAI) is a paradigm, similar to human centred design, that contains methods, tools, and principles to ensure AI is designed with humans at its heart, that it’s usable, accessible, safe, and trustworthy. It’s aimed to…

Benchmarking AI usability

I’ve been working on something fun that I want to share with the design community. A ‘quick and dirty’ usability score for AI I’m calling the AI Experience Score (AES)—not to be confused with the Advanced Encryption Standard, the name…

On synthetic users

Can we talk about synthetic users? We, experience designers (or researchers; HCD is a big umbrella), all know they’re a bad idea… but why? And how do we convince our business colleagues without sounding like the whole field is in…

Knowledge management in the era of AI

I’ve been thinking about this over the weekend. We spent the last two years feverishly trying out approaches to make research analysis easier for ourselves. First we tried simply dropping in all our interview transcripts into the chat and let…

Design? Research? Problem solving.

About 10 years ago I went on IDEO’s human-centred design course. It was free, it was easy to grasp, and it gave us the tools we needed to design great products. It’s still around, you can check it out here.…

On empathy in customer service

We did some research recently. We asked participants to recount a particularly frustrating experience with customer service. Almost every single one said, “I felt like they didn’t listen.” and something in the vein of, “I need to know that they…